reading list

The Rhetoric of Agitation and Control
by John W. Bowers, Donovan J. Ochs, Richard J. Jensen, David P. Schulz

What the F: What Swearing Reveals About Our Language, Our Brains, and Ourselves
by Benjamin K. Bergen

Amusing Ourselves to Death: Public Discourse in the Age of Show Business
by Neil Postman, Andrew Postman (Introduction)

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Seth Godin

Propaganda
by Edward Bernays

Crystallizing Public Opinion
by Edward Bernays

The Medium is the Massage
by Marshall McLuhan, Quentin Fiore

The Political Style of Conspiracy: Chase, Summer, and Lincoln
by Michael William Pfau 

American Revolution Considered as a Social Movement
by John Franklin Jameson

Thank you for arguing
by Jay Heinrichs

Words That Work: It's Not What You Say, It's What People Hear
by Frank Luntz

People skills
by Robert Bolton

Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath

Verbal Judo: The Gentle Art of Persuasion
by George J. Thompson

Electing the President, 2012: The Insiders' View Paperback
by Kathleen Hall Jamieson (Editor)

Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain

The American Jeremiad
by Sacvan Bercovitch

The Ideological Origins of the American Revolution
by Bernard Bailyn

Propaganda & the American Revolution
by Philip Davidson

1984
by George Orwell 

Brave New World
by Aldous Huxley

The Road to Serfdom
by F. A. Hayek

Ethics
by Dietrich Bonhoeffer
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